The Company at a Multi-Trillion Dollar Frontier

Here's the next big innovative frontier you should be watching.

“The world is headed for fully electrified transport – cars, aircraft, and boats.” – Elon Musk

Before getting into this month’s issue, I want to thank all of you who have been on this Prinsights journey with us since we launched in July 2024. To those of you that have joined our since then, welcome to the community.

In just six months, Prinsights is now being read in all 50 U.S. states and 130 countries around the world. It is our goal here at Prinsights to bring you cutting edge insights, research and actionable analysis from boots-on-the ground sources worldwide.

Thank you for putting your time and trust in us to meet that goal.

Now, let’s get into our focus topic – which takes us up in the sky.

There are Trillions of Dollars at Stake

Elon Musk when asked last year why there are no flying cars yet, responded, “Just wait for it. It’s coming… it’s the cherry on the cake.”

The idea of flying machines has captivated the American spirit and holds a special place in its historic heart. Think of the Wright Brothers, Amelia Earhart, NASA, and, yes, SpaceX.

One of my favorite books is A Wrinkle in Time.

If you haven’t read it, do. If you have, read it again. The 1962, dawn of the Space Age book touches on so many social and scientific theme. The one that stuck with me was the idea that you could ‘fold time and distance’ or create a wrinkle. It would transcend the time and physical space it takes to get from point A to a far-away point B.

Now, we’re not able to fold space – yet, anyway. But after years of careful engineering, innovation and adapting regulations, we’re at the precipice of dramatically shortening the time it could take to get through urban gridlock.

Having lived in big cities from New York to London to Los Angeles for most of my life, I consider that a win.

I’m talking about flying cars. They are no longer in the distant future or left to the imaginations of sci-fi writers such as my favorite, Phillip K. Dick. They are around the proverbial corner.

Consider that research estimates by Morgan Stanley analysts show that the size of this burgeoning global urban air mobility market will reach $9 trillion in 25 years and $1 trillion in 15 years.

Morgan Stanley

The key to this growth? Electric air taxis.

The latest wrinkle to this trend is that they are supported by the White House. President Trump, together with multiple branches of the US government and the FAA, along with and other governments worldwide, have expressed strong support and interest.

As with most forming trends, we’re seeing boutique, specialist companies in the space now partnering with larger ones with the ‘deep pockets’ as they say on Wall Street. This will allow them to provide the funding along the innovation highways and skyways.

Already, smaller companies in this space have inked partnerships with much larger companies to tap into diversified government contracts. That spells future profits ranging from growth to takeover possibilities.